ZYN Nicotine pouches — Black Menthol launch
Creative conception and direction for the launch of ZYN Black Menthol, bringing its bold, high strength nicotine experience to life through dramatic CGI and striking art direction.
‘Unleash the Freeze’ sees the product become the source of an icy explosion, with frost forming around the pack before bursting out into the surrounding environment. Cinematic lighting, shattered ice and frozen textures create a direct visual expression of the product’s sharp menthol character and intense sensation.
Produced for the PMI Global Studio, CGI by Rhapsody Media, the campaign is being rolled out across markets, showcasing the new flavour and its three nicotine strengths.
