ZYN Nicotine pouches — Limited travel edition

Creative conception and direction for the launch of two exclusive limited edition ZYN flavours, Tropical and Watermelon Mint, across Global Travel Retail markets.

Each flavour is set within its own sun-drenched destination, brought together through a modular creative system. Vibrant colour, playful messaging and crisp product CGI capture a sense of travel adventure while maintaining a cohesive campaign identity.

Developed for the PMI Global Studio, with CGI by Glid Studio, the campaign brings a fresh, travel-inspired identity to the exclusive limited edition range.

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ZYN — Black Menthol

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ZYN — Limited Edition Flavour