ZYN Nicotine pouches — The World Of Flow
Led the creative direction for a refresh of ZYN’s global product communications, responding to the brief to create a more intuitive visual language that brings the product experience to life and clearly communicates the breadth of the range.
Developing the World of Flow concept, I established a cohesive visual system using tactile rippling forms, colour and gentle movement to express the different product experiences and strengths.
Working closely with Drago agency to develop and deliver the CGI, I built the creative concept, defined the visual language and shaped the art direction across formats, creating a distinctive and scalable approach for regulated global markets to deploy.
